As a web site
As a web site owner, there are more opportunities to generate additional revenue by providing advertising space on your web sites. As people spend more time online, this trend will continue to grow.
RSS will become a powerful, trackable marketing tool. In it’s current form, it is a great tool for reaching out to people who have the technical background to use it but it does have some limitations. Many customizable web portals My Yahoo let users display RSS feeds on their home page, but require users to sign in with cookies. Some email programs can display RSS feeds and several programs have even been specifically designed for displaying RSS feeds. However the user base is
still fairly small. With the release of Microsoft’s Windows Vista, RSS will become mainstream and be adopted by soccer moms everywhere. Once that happens you can expect to see tools developed to manage and track the traffic from RSS feeds.
The search engine optimization industry is another area that will change considerably. All of the major search engine companies have taken considerable steps to reduce web site owner’s (or an SEO firm’s) ability to manipulate the ranking of their web sites.
email marketing
